representation

Note. home  this is a page from level 2 media studies: representatio n

 Note. do you feel like reading a media class doodle? http://mediadoodle.blogspot.com/

 Demonstrate understanding of messages and/or values,  and representations within media texts This year we study PARANOIA IN POPULAR CINEMA FEMALE PROTAGONISTS or DISNEY FILMS practice run. Representation are constructed. They are usually part of an ideology.

What is an ideology?
An ideology is a world view, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important; these are shared by a culture or society about how that society should function.

The media is a successful carrier of ideology because it reaches such a huge audience. The study of the media allows us to consider and question dominant ideologies and look for the implications of different ideology and value systems.

Dominant ideologies
Ideologies that are told to us repeatedly by important social institutions such as the church, the law, education, government, and the media are called dominant ideologies. Dominant ideologies are ideologies or beliefs that we live by in our day-to-day lives and often do not question – they have become 'natural, common sense' things to do. This effectively dissuades people from rebelling against these beliefs, and keeps a sense of stability in society.

Dominant ideologies include beliefs about gender roles, about the economy, about social institutions. Consumerism has been a dominant ideology in the western world since the industrial revolution. Consumerism is a world view that a person has more worth if she or he has more material possessions and that we are made happier by consuming more goods. || A Dallas cheerleader || Representation of a group or an idea
 * **AS91250 ** || Dallas cheer leader || [[image:Dallsm.jpg caption="Dallsm.jpg"]] ||
 * Dallsm.jpg ||

Analaysis of a message

How values are conveyed ||
 * || Task One. :Look for a representation in media

<span style="background-color: #ff5e00; font-family: 'Arial Black',Gadget,sans-serif; font-size: 16px;">e,g

<span style="background-color: #ff5e00; font-family: 'Arial Black',Gadget,sans-serif; font-size: 16px;"> Identify a group from this list.

<span style="background-color: #ff5e00; font-family: 'Arial Black',Gadget,sans-serif; font-size: 16px;"> + Computer game players

<span style="background-color: #ff5e00; font-family: 'Arial Black',Gadget,sans-serif; font-size: 16px;"> + Friday night party goers

<span style="background-color: #ff5e00; font-family: 'Arial Black',Gadget,sans-serif; font-size: 16px;"> + soccer fans

<span style="background-color: #ff5e00; font-family: 'Arial Black',Gadget,sans-serif; font-size: 16px;"> + Indian culture

<span style="background-color: #ff5e00; font-family: 'Arial Black',Gadget,sans-serif; font-size: 16px;"> + a movie club

<span style="background-color: #ff5e00; font-family: 'Arial Black',Gadget,sans-serif; font-size: 16px;"> + government

<span style="background-color: #ff5e00; font-family: 'Arial Black',Gadget,sans-serif; font-size: 16px;"> + a police force ||  ||   ||


 * + Computer game players
 * + Computer game players

<span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: separate;">Definition: An **avatar** (अवतार, from the Sanskrit word for "a form of self", commonly used in many Indian languages) is a computer user's representation of himself/herself or alter ego, whether in the form of a three-dimensional model used in computer games,[|[1]] a two-dimensional [|icon] (picture) used on [|Internet forums] and other communities,[|[2]][|[3]] or a text construct found on early systems such as[|MUDs]. It is an “object” representing the embodiment of the user. The term "avatar" can also refer to the personality connected with the [|screen name], or handle, of an Internet user.[|[4]] || || Avatar or alter-ego
 * alter-ego-copy.jpg ||

students may develop this page 2010


 * [[image:Unknown-2.jpeg caption="Unknown-2.jpeg"]] ||
 * Unknown-2.jpeg ||


 * [[image:Unknown-3.jpeg caption="Unknown-3.jpeg"]] ||
 * Unknown-3.jpeg ||

Similar to the popular site<span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-color: #ef9fab; border-collapse: separate; font: normal normal normal 10px/normal Helvetica; letter-spacing: 0px;">[|__Newgrounds__], a registered user may upload any type of game that they have created. As long as a game is not rated below two stars (out of five) it will show up on the list of games. Those with less than two stars will not, but can still be found in the user-created games list. Developers can get revenue from games they have uploaded if they can attract enough people or receive a high enough rating. After a game is uploaded, it joins a weekly and monthly contest where the highest-rated game per week or month wins cash, with runners up receiving smaller amounts. Also, a portion of the advertising revenue goes to the developer as long as the portion is above twenty-five US dollars. <span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: separate; letter-spacing: 0px;">**Profiles** Kongregate profiles are similar in ways to other social site profiles. The profile shows location, age and gender (which can be hidden), one website link entered by the user, a small "about me" section, and what the user has done on Kongregate. The profile also displays any games that a user has rated or marked as a favorite, all the badges and cards the user has earned, and games that the user has recently played. The friends list is divided into two categories: Friends and Fans. Any user who adds another as a Friend becomes one of that user's Fans; if both users add each other, they are listed as Friends. A user's profile shows both people they have added as friends and people that have added that user as a friend. Also displayed are comments, consisting of shouts, whispers visible only to the owner of the profile (which are similar to comments on<span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; background-color: #ef9fab; border-collapse: separate; font-family: Helvetica,arial,helvetica,sans-serif; font-size: 10px; font-style: normal; font: normal normal normal 10px/normal Helvetica;">[|__Myspace__] ), and the comments a user has left on games. ||  ||
 * [[image:Boysjpeg.jpeg caption="Boysjpeg.jpeg"]] ||
 * Boysjpeg.jpeg ||
 * || <span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: separate; letter-spacing: 0px;">**Computer Games**
 * + government ||
 * <span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: separate;">= || [[image:government.jpg caption="government.jpg"]] ||
 * government.jpg ||


 * [[image:flag.jpg caption="flag.jpg"]] ||
 * flag.jpg ||

= = = =New Zealand Society=
 * [[image:120px-Anand_Satyanand.JPG.jpeg caption="120px-Anand_Satyanand.JPG.jpeg"]] ||
 * 120px-Anand_Satyanand.JPG.jpeg ||

====New Zealand is a [|constitutional monarchy] with a [|parliamentary] system of government. This system is often known as the [|Westminster system]. The [|head of state] and notional source of executive, judicial and legislative==== <span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: separate; color: #c11a1a; font-family: 'Arial Black',Gadget,sans-serif; font-size: 20px;">====power in New Zealand is the [|monarch], currently [|Queen Elizabeth II]. [|The Queen] is represented in the====

====[|Realm of New Zealand] __by a__ [|Governor-General] __.__ ====

==== ====

Think about the importance of communication
<span style="background-color: #0000ff; background-repeat: initial initial; color: #ffffff; font-family: Arial; font-size: 18pt;">2. Origins of Human Communication [|Michael Tomasello]

<span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: separate; color: #c11a1a; font-family: arial; font-size: 11pt;">Human communication is grounded in fundamentally cooperative, even shared, intentions. In this original and provocative account of the evolutionary origins of human communication, Michael Tomasello connects the fundamentally cooperative structure of human communication (initially discovered by Paul Grice) to the especially cooperative structure of human (as opposed to other primate) social interaction.

<span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: separate; color: #c11a1a; font-family: arial; font-size: 11pt;"> Tomasello argues that human cooperative communication rests on a psychological infrastructure of shared intentionality (joint attention, common ground), evolved originally for collaboration and culture more generally. The basic motives of the infrastructure are helping and sharing: humans communicate to request help, inform others of things helpfully, and share attitudes as a way of bonding within the cultural group. These cooperative motives each created different functional pressures for conventionalizing grammatical constructions. Requesting help in the immediate you-and-me and here-and-now, for example, required very little grammar, but informing and sharing required increasingly complex grammatical devices.

<span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: separate; color: #c11a1a; font-family: arial; font-size: 11pt;"> Drawing on empirical research into gestural and vocal communication by great apes and human infants (much of it conducted by his own research team), Tomasello argues further that humans' cooperative communication emerged first in the natural gestures of pointing and pantomiming. Conventional communication, first gestural and then vocal, evolved only after humans already possessed these natural gestures and their shared intentionality infrastructure along with skills of cultural learning for creating and passing along jointly understood communicative conventions. Challenging the Chomskian view that linguistic knowledge is innate, Tomasello proposes instead that the most fundamental aspects of uniquely human communication are biological adaptations for cooperative social interaction in general and that the purely linguistic dimensions of human communication are cultural conventions and constructions created by and passed along within particular cultural groups.

<span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: separate; color: #c11a1a; font-family: arial; font-size: 20px;">// Jean Nicod Lectures // <span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: separate; color: #c11a1a; font-family: arial; font-size: 20px;"> // A Bradford Book // || || <span style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: separate;">Media concept – ideology **==**<span style="font-family: Arial,Helvetica,sans-serif; font-size: 17px;">When studying a media text you **may look for the dominant ideology present and question whose world view is represented and which group(s) and their associated world view(s) have not been represented.**== <span style="color: #0011ff; font-family: Arial,Helvetica,sans-serif; font-size: 17px;">Ideology is an important concept for media studies students to understand as it underpins many of the other aspects of media studies