marketing+strategies

Home year 13 home unit 7466

developments

Strategies for Reaching Target Markets
Contemporary audiences started being measured by Nielsen for their Television viewing so that audience markets may be or be better targeted ( supplied) Marketers have outlined four basic strategies to satisfy target markets: undifferentiated marketing or [|mass marketing], differentiated marketing, concentrated marketing, and [|micromarketing].

http://www.businessdictionary.com/definition/differentiated-marketing.html http://uwmktg301.blogspot.co.nz/2010/01/concentrated-marketing.html

==[[|edit]]See audience measurement e.g

First, strategies with and other marketing strategies When creating a visualization for communication, the inclusion of aesthetically appealing elements can greatly increase a design's appeal, intuitiveness and memorability. Used without care, this "sizzle" can reduce the effectiveness of the visualization by obscuring the intended message. Maintaining a focus on key design principles and an understanding of the target audience can result in an effective visualization for communication.

Advertising in International Marketing.
Advertising has a number of pros and cons:
 * When considering press advertising try to anticipate the levels of literacy within the nation in question. Where literacy levels are lower, perhaps you could use a more visual campaign.
 * Which language(s) is the press written in?
 * What is the split between regional and national press in your target market?
 * What types of television channels are available? Are they HDD, digital, analogue, satellite, cable, via the telephone, via a broadband or ADSL connection?
 * Which TV channels do our target segments watch?
 * Is there space on the suitable TV channels when we want it, or at a price that we can afford?
 * Where visual communication is paramount, are there suitable poster locations?
 * What is the behaviour of the target population in relation to cinema? For example, Cinema is tremendously popular in India.
 * Radio has similar issues as TV and press. Which stations do your target groups listen to - news, sports or music? Is there space available with the most suitable stations?

Cultural Issues and International Marketing Communications.
There are a whole range of cultural issues that __ international marketers __ need to consider when communicating with target audiences in different cultures. Language will always be a challenge. One cannot use a single language for an international campaign. For example, there are between six and twelve main regional variations of the Chinese languages, with the most popular being Mandarin (c 850 Million), followed by Wu (c. 90 million), Min (c. 70 million) and Cantonese (c. 70 million). India has 22 languages including Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Punjabi, and Tamil to name but a few. Of course language choice could affect branding choices, and the names of products and services. Hidden messages and humour would be especially tricky to convey. Famous examples include the Vauxhall Corsa, which was called the Nova in the United Kingdom - of course No Va! Would not be an acceptable name in Spanish. A similar problem was left unaddressed by Toyota, with their MR2 in France (think about it!). Design, symbolism and aesthetics sometimes do not transcend international boundaries. For example Japanese aesthetics sometimes focus upon taste and beauty. Also look at Japanese cars from the front - they have a smiling face.

The manner in which people present themselves in terms of dress and appearance changes from culture to culture. For example in Maori culture, dress plays a central role with everyday clothing differing greatly from ceremonial costume. Whereas in Western business-culture the standard 'uniform' tends to be a conservative collar and tie ( excerpts from: http://www.marketingteacher.com/lesson-store/lesson-international-marketing-promotion.html)

assessments steps: think about the sociology