AUDIENCES+TODAY

= High school exam. Audience. Level 2 AS91248 =

Demonstrate understanding of the relationship between a media product and its audience

Credits 3

The examination takes the form of a single question, requiring a written response of about 600 - 800 words. Concentrate on B or C social media

**It's a content jungle out there**. [|read more] MEDIA OWNERSHIP IS IN THE HANDS OF A FEW. HOWEVER,NON-TRADITIONAL PRACTICES DO OCCUR. THE SCALE OF THESE IMPACTS (IN THE MILLIONS ) MAY BE SMALL BUT THE DEBATES ABOUT WHO,WHAT,WHERE,WHY,WHEN AND HOW MEDIA IS BEING PRODUCED AND DISSEMINATE AFFECT AUDIENCE DISCUSSIONS. WE HAVE,AS DEMOCRATIC SOCIETIES, BECOME A LITTLE DIFFERENT DUE TO FLOWS OF MEDIA. MAKING AND BEING AUDIENCES TO MEDIA SHOWS US SOME OF THIS CHANGE. THERE IS NEW VOCABULARY FOR NEW PHENOMENA.

=One concept is participant culture. Another is transliteracy/ And, new forms of media construction include transmedia through creative commons activity on the world wide web.= =**How do we construct media worlds?**=

symbolic capital - sample. Fashion and power may be inspired from an independent quarter. constructions of media. See Eddie echoed above. Eddie Unit 7466 construction of a teen idolSee audience mobile phone

http://www.questia.com/PM.qst?a=o&d=96530169

1.General Audience: psycho culture

Here are several links to videos.. The latest for Roman Polanski interview with Stephen Frears

** Here is supporting material for the handout, The Media Audience. Typologies **
2) Typology by Burrell and Morgan (1979)

Interview with BUSDRIVER a musician who is also a dad.LA. 2009.
( Manovich asked about all this internet activity around 1995, is this an example of "California ideology" ?( a deadly cocktail of naive optimism, techno-utopianism, and new libertarian politics popularized by Wired magazine) Manovick. L.The Language of New Media.2001. MIT Press 1) Reading. internet impact on identity: a)http://www.blogcatalog.com/blog/indranet-media-techne-eros-spirit/bdc9b47b42d5c2389c67bf80945bcae9 b) http://www.indranet.org/ c) the avatar

Measurement studies are provided well by Nielsen on Television Audience

OLDER PARADIGMS - PERFORMANCE THE MASK --- MEDIA FORMS  AUDIENCE AS DIFFERENCE Go to Gauntlett on Media2

2. Participant audience = =