Audience+economics

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= = = Social media marketing = = = From Wikipedia, the free encyclopedia = =

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= = Social media marketing **is a recent addition to organizations’ [|integrated marketing communications] plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix; [|advertising], [|personal selling] , [|public relations] , [|publicity] , [|direct marketing] , and [|sales promotion]. [|[1] ] In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. [|[2] ] However, the growth of [|social media] has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online. [|[3] ] ** = =

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= = > Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself. > Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets. > == [ [|edit] ] Platforms  == = = Social media marketing which is known as SMO ** [|Social Media Optimization] benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a stand or platform in which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press release publications. [|[4] ] ** = =

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= = > **The [|most popular platforms] include:** >> >> **Go to Audience participant culture on web sites.** >> >> **__Wider Topics for thought__** = = = =
 * [|Facebook]
 * [|YouTube]
 * [|LinkedIn]
 * [|Twitter]
 * [|MySpace]
 * [|Reddit]
 * [|Delicious]
 * [|More...]
 * || Audiences today
 * 1) Discuss the mechanics of web technology
 * 2) Audience ubiquity
 * Wider reading: AVATARS and ALTER EGO**

= = = = || **__Economics macro and micro economics __** http://crnano.typepad.com/crnblog/2004/07/new_nano_econom.html http://cynicuseconomicus.blogspot.com/2009/11/king-canute-economy.html
 * NZ Gothic
 * merchants of cool . The Music video industry.
 * The production of supply

concerning economic considerations, Douglas Gomery points out that media economics should move into the centre of communications studies as:
=== i) there are changing conditions of quality in media explosion. A students needs to know how a particular form of industrial structure leads to corporate conduct. There needs to be a quality analysis of industry performance( e.g see Murdoch publishing, O'Reilly fronting FOX news, USA === ||
 * [[image:webfunnel.jpg]]Diagram of web window of opportunity in commercial terms.

INTERNET MARKETING

2011

the grain merchant - the catalogue - the mail order - the local store - the corporation - THE SHOPPING MALL - the computer - pay Pal

micro economies e.g. PayPal? ** [[image:pay_paljpeg.jpeg]] It doesn't **
** suit sports audiences. But it does suit independent game publishers. ** http://en.wikipedia.org/wiki/PayPal || === 2. It is not beyond the imagination of possibilities for audience research to discuss techniques of marketing and appeal for merchandise. See, for example, the start of the marketing department store. ===

In Wellington there is Kirkaldies. ( In Christchurch, Ballantynes( See, Girls Day OUT)
http://www.nzherald.co.nz/new-zealand/news/article.cfm?l_id=71&objectid=10735468 === This merchandising model can be traced back to the //Bon Marche// model of 19th Century Paris. Read a history. With a knowledge of a history, a study of the moderrn shopping mall is made possible as an audience study. ===



Shoppers in a Mall ||

link this study to: AS90599 Industry Wickams Deparment store, East London.19th C MILE END ROAD, EAST LONDON, UK ||
 * || [[image:http://www.unfinishedbuildings.org/images/wickhams.jpg caption="Wickham's Department Store"]] [[image:http://www.unfinishedbuildings.org/images/wickhams_2.jpg caption="Wickham's Department Store, detail"]] ||
 * || WICKHAMS DEPARTMENT STORE,

The history of department stores can be traced back to Bon Marché which opened in Paris early in the 19th century. Their growth was closely linked to the increase in the population centres, developments in transportation, and even in part to the invention of the electric light bulb
 * BRAND LOYALTY
 * BRAND LOYALTY

** The Psychology of Target Marketing [[image:bella.jpg]][[image:edward.jpg]] **
A principal concept in target marketing is that those who are targeted show a strong affinity or [|brand loyalty] to that particular [|brand]. Research has shown that racial similarity, role congruence, labeling intensity of ethnic identification, shared knowledge and ethnic salience all promote positive effects on the target market. Research has generally shown that target marketing strategies are constructed from [|consumer] inferences of similarities between some aspects of the [|advertisement] (e.g., source pictured, language used, lifestyle represented) and characteristics of the consumer (e.g. reality or desire of having the represented style. Consumers are persuaded by the characteristics in the advertisement and those of the consumer. [|[7] ] ( ref. wikipedia ) || SPORT Read up about the traditions of economics and sport http://www.deseretnews.com/article/700034532/SUU-economics-professor-uses-stats-to-debunk-conventional-sports-wisdom.html

ii) what becomes the meaning of direct pay, sponsorship?
Read about corporate sponsorship SPORT AUDIENCE EXAMPLE> The American Superbowl draws in the highest cost ad placements in all American annual product placement http://www.emarketing.net.cn/upload/file/2008/06/11/091213146033263.pdf ||

__References__ (1) //Defining Media Studies//. Reflections on the future of the field. Ed. M Levy and M. Gurevitch. 1994. Oxford University Press. p 200 (2) Miller. M. The Bon Marche. Bourgeois culture and the Department Store. 1869- 1920. 1981. Princetown University Press.

fair trade topics in public media assembly http://www.centerforsocialmedia.org/videos/stories_untold/