Development+set+opened

Home

Back to Developments

Back to Development tasks MEDIA STUDIES level 3

AS91496

3 credits

Demonstrate understanding of a significant development in the media.

This assessment looks at ways media industry takes shape, how we consume media and why and how it takes distinct paths. This is a research assessment. You supply a report of your finding from reading and research. It is a study of relations in Art and commerce.

four topics of interest. Discuss.

1. Technological / digital developments are changing media industries.

2. Economic factors are a significant control on any media industry.

3. Artists and Audiences shape media industries to an extent.

4. Organisational structures are a key factor in any media industry

Media Industry is a set of relations between producers, distributors exhibitors ( consumers/audiences). For your report make inferences about developments.Your task is to look for a significant development on media. There have been enormous, societal changes since the invention of encrypted data systems in society. As a media form these impinge upon knowledge about media dissemination.

See Digital media expansion: citizen media

check out the ncea expectation

go to the wiki page 1

Suggestions for development ideas.

1) developments in audio listening

the I-Pod. How did this come about? Ask Apple

Version B


 * Student instructions **

This assessment activity requires you to examine and present a 10–15 minute multimedia seminar report on a current development in the media, i.e. one that is occurring now, or occurred within the past year. Students may wish to deliver their findings in a different format, such as a written report or a podcast. Students should :

negotiate the mode of their delivery

You have 4 weeks of in-class and-out of class time to investigate your topic and prepare your

presentation.

.You will be assessed on how well you understand the development and its wider

significance and effects on the specific medium, media product type or genre, the

media and society.

//__ Task __//

Choose a current development

Choose a current significant development in the media (one that is occurring now or in the past years) that interests you. This development needs to be an innovative change or advance affecting one medium or more, for example, television, the Internet, or radio.

Discuss your choice of development and media texts/product and information sources with your teacher before proceeding with your research, to ensure that your choices are appropriate.

The development could be:

•a change(s) in ownership of a media company or product

•a new or revised technology used to create, access, or interact with the media

•a new form of media

•challenging or controversial content of a media product

•a new means of delivering media content

•the reception of a media product or content in the media and/or a particular country or society

•a change in or new legislation that affects the media

] •a change in an audience of a media product.

What is a good argument?

[]

Page 2

OPTION A

Write an essay (See presentation option B. prepare a seminar) Write a minimum of 800 words

To Do:

Students are asked to make a prognosis. ( call it developing a premise or an hypothesis based upon ruminations and speculations based upon data and noted trends and outcomes ). Students then develop the discussion into a seminar or essay)

What are your topic possibilities? . If you prefer to look at traditional media, start with Broadcasting: radio, cinema, television. If you wish to scrutinize commercial practices read about BIG MEDIA BIG MONEY in the class textbook. ( One classic contemporary case is the Apple Mackintosh computer and the media produced by a range of Apple IT developments (App) that enable self-production)

http://www.computerworlduk.com/slideshow/infrastructure/3499071/seven-key-technologies-mac-brought-us-all/

STEP ONE


 * __ Start with research __**

You speculated about a media form and consider how a media "survives culturally by love of tradition, reinvention, adaptation ". You then must explore the impacts of commerce, or, the economic question and it’s relations to media. See if you can distinguish between innovation by individuals and the general mainstreaming of ideas. You need to consider the systems of media dissemination. Your questions are very likely to include How and why media and commerce play a role together in the distribution of Art/music/film etc in the commercial landscape. Consider what impacts any change has on the industry. You may learn to distinguish between mainstream and alternative. You may notice dominant markets and fringe or niche markets. The media industry

Is characterized as having been a study of monopolies. Each type of media had had it’s ologars. For example: Richard Murdock in print, the HOLLYWOOD STUDIOS in cinema. Such structures have been defined as vertical.i.e from the top executive owners to the final media item is a pathway downwards through ranks of management and distribution. Contemporary media industries

became more horizontal.( See page 5)

STEP TWO

write your premiss in an introduction.

the premise shall introduce two points and speculate a conclusion to be drawn.

Points may cover

- demand for this media in quantity

- technological breakthroughs for this meda

- changing tastes and social mores in the use of media

- competition in the marketplace

- new roles for production and distribution

NOTE Students are encouraged to write about moments of innovation. They are encouraged to study significance enough to consider all of the four topics of interest on page one in some way.

You may find the video interesting here as a description of a good opening paragraph:

video on developing an essay structure

[]

Page 3

Topics emerging in 2014 – 1015 may be:

http://www.dailydot.com/opinion/youtube-mashup-remix-copyright-universal/

__Music__

The A&R relationships


 * Artists and repertoire ** (**A&R**) is the division of a [|record label] or music publishing company that is responsible for talent scouting and overseeing the artistic development of [|recording artists] and/or songwriters. It also acts as a liaison between artists and the record label or publishing company; every activity involving artists to the point of album release is generally considered under the purview of, and responsibility of, A&R.

__ New notions of broadcast media __

Take the radio selector. Find a story of a traveller becoming a collector of music in another country

d) Music from the diaspora. For example, migrants from Ghana to England form their blends and off-shoots

An Afrocentrism. Creating local radio The African Diaspora ( The diaspora includes // historical emigration from Africa. See // [|//recent African origin of modern humans//] // for pre-historic human migration and // [|//emigration from Africa//] // for recent migration ). // The African Diaspora is how African's were able to retain their identity, culture, religion and in some cases their language despite being taken from their home See an example. []

Students undertaking OPTION B ( SEMINAR) keep as contemporary as you can

STUDENTS UNDERTAKING OPTION A ( essay) You may be able to develop more historical context for an innovation.


 * __ Example structure for a study of Significant developments in the music industry : __**


 * __ The I-pod __**

ESSAY LAY OUT

First paragraph. The premise and what you expect to say and even how you may conclude Paragraph two: Describe the consumer situation for this media pre- the I-pod. What were the relations of listening, selecting, programming; what were the time and place scenarios for media usage?; how did culture and society behave with the listening experience? What was the business model for music listening?

Paragraph three: introduce an innovation ( is it digital?)that has turned tradition on its’ head

Paragraph four: weigh up the pros and con’s of the shifts in the organizational structure of this

industry since the innovation’s success. Pros are accessibility. And mobility? Cons are digital domination and market saturation?

Paragraph five: pose questions about the control of commerce and the ‘liberating of the individual’ programmer/artist.

Conclusion

Conclude with what you said you were writing about. Give an overview of the pros and cons. Give one personal response if you feel inclined to do so.

Page 4

---
 * 1) 1. BUSINESS MODELS

Regardless of the particulars, all business models have the same structure and goal. A business model must define a goal or mission statement that focuses the business and propels it forward. It must define the operational structure and processes that will allow it to achieve its goal. It also examines revenue sources to ensure a steady flow of capital that will enable the business to maintain operations over a period of years. Several authors of business analysis assert that vertical structures are a thing of the past and that horizontal organization is conducive to businesses and workers in the information age.

Horizontal Model


 * o Horizontal models focus on many different markets or niches. individuals each carry equal responsibilities. Often, entrepreneurs spread themselves over a variety of markets that, by themselves, make very little money. However, when combined, the separate components generate an income that is reliable The website eBay is a prime example of a horizontal business model. It deals with a variety of products and include millions of customers with divergent interests and motives.
 * o

Vertical Model


 * o Vertical business models have a very specific focus and delve deeply into whatever topic or product the company is involved in. They hire and consult with experts on their product in an attempt to become the leading source for customers who seek out their product. Website blogs are examples of vertical business models. Successful blogs focus on a single topic and build a following based on the blogs' status as an expert on the topic.

The vertical model of top down control relies heavily on branding and sustaining of customer loyaly through website presence. The horizontal model is evolving due to the widened interconnectivity of people and people interests across diverse social media connection. As it lacks hierachy ( the CEO often has exclusive power), It relies on negotiation and communication amongst it’s people. As ideas arise and change, when this model behaves flexibly, creativity and processes towards continued improvement in business delivery may occur at less structural cost.

In the music industry look at SONY ENTERTAINMENTS. Consider the expansion of music listening due to the internetGo >>>> to >>>> developments in music

Enter New Geographical Markets. Horizontal integration enables businesses to enter new geographic markets. A business that acquires a company with a distribution network in a different region or country can use that network to market its own products to new and prospective customers. The business can also use the local market knowledge it acquires to improve its own growth planning and market decision making.

Improve Costs and Efficiency


 * A vertical-integration strategy may allow businesses to reduce their manufacturing costs or improve the efficiency of their supply-chain operations. By acquiring key suppliers, they can reduce procurement costs. They may be able to save more earnings by integrating production schedules so that suppliers deliver only when materials and components are needed, reducing stockholding costs. By sharing production schedules and market information with members of an integrated supply chain, businesses can respond faster to changes in demand or new market opportunities.

Control Supplies


 * Vertical integration also enables businesses to secure access to important supplies. A business may acquire a manufacturer of critical components or essential raw materials, for example. By controlling supplier access, businesses can also reduce the threat from competitors that depend on the same supplies.

Page 5