Hollywood

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Here is an Audience rant Ed's gripe....

Here it is 2011,

 Hollywood has had its golden age, and it past long ago. Just as video killed the radio star, the  80's killed silver screen. The 70's was a time when movies and film thrived and like the rampent  drug use synonymous with that decade Hollywood executives experienced true financial growth.  The cause being the discovery of addictive cinema. Movies which hooked the audience and pulled  them in; "Jaws" or "Starwars" for example. These were movies which audiences would line up for  only to walk out at the end and line up a second time or a third, once was just never enough.

 However, this boom inherently carried with it the death of quality based cinema as well. Wealth is  to the greedy, as crack is to an addict; needless to say, the exects were hooked. They wanted  higher ticket sales, larger revenue, and merchandizing; suffice it to say they wanted more money.  As such, they developed a new business strategy, to be summed up in one sentence, if they  release more movies they are bound to have more success... Another way of looking at it is throw  a lot of shit at the wall and see what sticks.

 Sure, they have found their gems here and there. There "Avatars" and there "Pirates of the Caribbean"  which have mirrored those classic 70's block buster hits but on a whole the successes <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> just aren't there. There was a time when a Friday only carried with it a single title release, and <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> going to the movies became an event, now there are Fridays with upwards of 6 or 7 titles. That is <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> no longer an event or an experience that is just market over saturation.

<span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> Rather then slowing down and making fewer movies; focusing on quality rather then quantity. <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> Hollywood has elected to add gimmicks to film... enter 3D... Believe it or not, but when 3D began <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> to appear more and more in 2009, that was in fact Hollywoods 5th attempt at introducing 3D to <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> cinema, it had failed epically every time before it. The reason for the failures was the same in all <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> instances rather then using the 3D to enhance the movie directors were relying on it to carry the <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> movie. Point and example throwing random things at the camera so it looks like it coming at the <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> audience needlessly. In all cases the public recognized it as a joke and ticket sales plummeted.

<span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> This current attempt is the most successful application of 3D to date as it has fought to avoid the <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> previous trends of designing shots around 3D applications and instead uses 3D as an <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> enhancement tool. However, with each passing day and with even more movies being released in <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> 3D that trend is dying quickly as directors and producers fall back on previous trends of throwing <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> objects towards the audience for no other purpose then to hammer the nail in the coffin that yes <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> in fact they are watching a 3D movie. As if there ridiculous ticket price and stupid glasses weren't <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> proof of that enough already.

<span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> With that, it is time for Hollywood to slow down, calm down and start making movies that are <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> good once more. Instead of making shitty knock offs of "Beauty and the Beast" like this one, also <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> known as __<span style="border-collapse: collapse; border: 0px initial initial; color: #330000; margin: 0px; padding: 0px;">[|Beastly.] __ <span style="border-collapse: collapse; font-family: Verdana,Arial,sans-serif; line-height: 18px;"> All that can truly be said is WTF. Seriously.