Audience+measurement

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audience economics TARGETING

· Identification/measurement of a media audience could include Target Audience Grouping System (TAGS) or other audience identification techniques, such as: circulation figures, surveys, television rating systems, focus groups, sampling devices //. // · ** Techniques ** used to make a media product appeal to its target audience could include such things as: **content, layout and design, hammocking/scheduling/product placement, pricing, language style, cinematography, marketing/packaging/advertising, music, incentives and promotions.** · The role of other factors in the relationship should include one or more of such things as ** economic considerations, social climate, artistic vision/aesthetics, moral/ethical concerns, cultural considerations, legislative requirements. **

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Nielsen

__Nielsen in in the business of measurement__

__e.g RATINGS__

__Nielsen__  ** Money follows knowledge. To gain support for your budget, you must prove its effectiveness ** notes: Audience optimization ( Nielsen) http://www.nielsen.com/content/corporate/us/en.html http://www.tvweek.com/

Traditional media

Non-traditional media

 ** How can you reliably measure the effects of non-traditional media? What messaging carries the greatest impact in each medium? **

__**timeshifted viewing behavior and its relationship to online video viewing. **__ Nielsen.

=**Tags and panels**=

tags and panels. Tags and panels for television research may be replacing ratings. It is also considered that there is a generation gap in audience behaviour between those who multi task and those who don't.

CONSUMERS IN CONTROL

SOCIAL MEDIA STRATEGIES  =**mobile video viewers, DVR penetration and streaming video usage.**=

[|Consumers in Control: Social Media Strategies for Retailers and Brands] As social and consumer-generated media (CGM) continues its meteoric ascent, newly empowered consumers wield more control than ever―forcing marketers and brand managers to navigate new and unfamiliar territories. In this webinar, we will take an in-depth look at the insights retailers can glean from CGM, from the micro to the macro, and how retailers can communicate with consumers in a way that encourages trust, engagement, customer satisfaction and ultimately advocacy.

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= = =**__TOP FRIENDS__**= Here is an example of promotions for Top Friends from the internet
 * Integrate ** unparalleled media consumption data with proven insight and expertise to provide sophisticated decision-making support. The result is a holistic array of tools that facilitate planning processes for results-oriented, media decision-making.
 * Illuminate ** the relationship among all forms of media - including TV, online and mobile - to allow you to “follow the video” as well as radio, product placement, sports sponsorships, cinema and in-store promotions.
 * Maximize ** your investment in media allocation by measuring, explaining and diagnosing the real value of the platforms in your plan.

Writing about measurement

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