convergence

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. It refers to all new forms of media both within film production and film exhibition and within distribution.

See media convergence too

See the CASE study. SONY PICTURES and ART HOUSE CINEMAS Dec. 22nd 2014. NEW item “Your art house motion picture colleagues wish to support you and your company,” said Art House Convergence director ** Russ Collins ** in an open letter to [|embattled Sony Pictures CEO **Michael Lynton**]  and co-chairman ** Amy Pascal **. “Circumstance has propelled //The Interview //into a spotlight on values, both societal and artistic, and in honor of our support, we want to offer our help in a way that honors our long tradition of defending creative expression.”

These changed social relations may be viewed from a sociological perspective. read about Audience as a sociology here

1. Technologies —creative content has been converted into industry-standard digital

forms for delivery through broadband or wireless networks for display on various

computer or computer-like devices, from cellular telephones to personal digital

assistants (PDAs) to digital video recorders (DVRs) hooked up to televisions.

2. Industries —companies across the business spectrum from media to

telecommunications to technology have merged or formed strategic alliances in

order to develop new business models that can proﬁt from the growing consumer

expectation for “on-demand” content.

Britanica Online Encyclopedia

more notes on commerce here on this PDF



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