Audience+ubiquity

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home level 2 Audience Studies What is ubiquity? the state of being everywhere at once (or seeming to be everywhere at once)

**TV is still the** **lazy medium. Four in five citizens will watch TV over programming their own downloads. They also like to talk about what they see with viewers watching at the same time...** **read more below** --

Since 2013 there has been a revolution in Television organisations providing video streaming of programmes

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Television organisations have also radically updated their social media presence

See Audience participant[[image:participatorycopy.jpg link="Audience participant"]]
=== **Participant people are used to multi-tasking with media. (Are you one of these?) In a world of media ubiquity our tasks as audiences or producers are to select, filter, manipulate and discern media. As digital ubiquity affects our lives one strategy of survival has been to become a multi-tasker. Are you one of these?** With participant activity comes responsibility and choices. There are issues ethics in matters of our use of cyberspace. And we question our satisfactions from acts and interchanges. Media browsers are media discerners. This could be for trading, networking or for critical views. We have a 24/7 lifestyle and have to sleep, rest and fulfil our social obligations as well as experience our emotional, intellectual, spiritual and physical lives. Media is part of this cultural ethos. We find ways to get life into a balance. On the way, some of us become fans, bloggers or creators. Start digital audience study by coming to terms with some vocabularies and debates ===

[[image:Audience_2jpg.jpg]]
mobile audiences

VOD AUDIENCE Are you keen on web-series? http://www.indiewire.com/article/6-things-i-wish-i-had-known-before-making-a-web-series-20150727?utm_content=bufferdcabe&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

1994 The class of 1994, Stanford University, Palo Alto California, pretty well educated all the first generation to create start-ups for the internet.

**Q. DIGITAL UBIQUITY?**
THE INTERNET [|Google]  is still casting around trying to find another revenue stream that will carry the company now that search is maturing. The latest idea? “Interactive video ads.” __ [|Eric Schmidt] __ pitched the idea at Allen & Co.’s Sun Valley conference, [|Jessica Vascellaro reports:] Google Chief Executive [|Eric Schmidt]  championed “interactive video ads,” which he said are on the way. Such ads, which could appear anywhere on a Web page, not just inside a video, would be like mini-Web pages. That means they could allow Web users to watch a video, leave a comment and see real-time updates within the ads that are more customized to their interests. Mr. Schmidt said in an interview Thursday that he has pushed Google’s ad teams to think about the potential for such ads, which he suggested would eventually become prevalent. But he didn’t comment on any specific plans for them. Sounds like a stretch. Read more: [|http://www.businessinsider.com/google-new-ad-format-interactive-video-ads-2010-7#ixzz0tRX0RUoA]

(Read active theory in Audience study. See the course handout )

Q. What are we doing on the internet? there are now several terms used to describe new ways of behaving with the internet __Networked individualism__ is the term for the ways people now share knowledge, useful reading http://jcmc.indiana.edu/vol8/issue3/wellman.html

Q. Blogging? How is this empowering people? Does this matter? Does this change anything? Where does commercial advertising fit with blogs? Look at layout. Start an audience study of the internet. Pick a fan group. Also. look for the non-commercial sections of the internet. What do these do?

e.g Look at **Blogster** http://www.blogster.com/

Topics covered include, for example, 6. Legal and social consequences
Blogging can result in a range of legal liabilities and other unforeseen consequences.

6. 1. Defamation or liability
http://wapedia.mobi/en/Blogster

Big audiences these days are business people. Businesses Blog. Example here is Murray Newlands speaking for his firm, Murray Newlands. Newlands has designed a web funnel concept.

http://www.murraynewlands.com/ Are there any drawbacks to the internet?

Many people have been thinking about the idea of social spaces( as opposed to private spaces ) Look into a recent site on social spaces http://www.wired.com/culture/lifestyle/magazine/17-08/by_media_diet

** Q FACEBOOK. Participatory culture or shallow acts of disinhibition ? **
=== **Facebook was originally conceived as a tool for university students, a digital adaptation of the paper-and-ink facebooks meant to help students get to know each other at the start of a term. As a professor, I found it interesting that Facebook's detail options give me almost innumerable ways to describe the nature and satisfaction of sexual relationships, but no way to declare that a "friend" had been a student, research assistant, TA, or advisee. ** === I. Bogost. http://www.bogost.com/blog/a_professors_impressions_of_fa.shtml <span style="font-family: Georgia,fantasy; font-size: 15px;">**adults are exposed to screens — TVs, cellphones, even G.P.S. devices — for about 8.5 hours on any given day, according to a study released by the Council for Research Excellence on Thursday. TV remains the dominant medium for media consumption and advertising, the study found. The data suggests that computer usage has supplanted radio as the second most common media activity. (Print ranks fourth.)**
 * A Nielsen study, 2009, reveals:**

<span style="font-family: Georgia,fantasy; font-size: 15px;">**Conclusion. TV is still the** **lazy medium. Four in five citizens will watch TV over programming their own downloads. They also like to talk about what they see with viewers watching at the same time...** <span style="font-family: Georgia,fantasy; font-size: 15px;">**read more below** http://www.wired.com/culture/lifestyle/magazine/17-08/by_media_diet This survey was picked up and discussed in the Economist, May,2010 http://www.slideshare.net/martinalcrudo/survey-television-the-economist

However, as a social media this may be about to change. <span style="color: #ab2121; font-family: 'Arial Black',Gadget,sans-serif; font-size: 18.2000007629395px;">Read

http://i2.crtcdn1.net/images/ed/2010/10/06/408144.pdf[[image:sims.jpg]]
class schedule