Audience+for+Boutique+Cinema


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cinema audience Boutique Cinema Boutique: Small, Specialised

//The counterpoint to popular cinema with it's STAR system is the unique sensibilities of smaller cinema experiences.//

// The constellated community // // Films were once dependent upon constituted communities, made up of spectators attuned to its syntactic elements and constitutive moments, now genre anchors ** constellated communities **, brought together along generational lines. ... " // // In audience use, genre is invoked by particular ** constellated communities ** sharing filmic tastes as a way of providing forms of commonality across disparate national spaces. //

// The "value" of a film is relationa l. What viewers bring to a film - i.e., the influences of family, education, and work - lead them to accept certain texts and to reject others. And as they circulate through different domains, films constitute a range of aesthetic objects and practices competing for status ." //

Example 1. Woody Allen Comedy

Woody Allen comedy opens Cannes 2011 The 64th [|Cannes film festival] runs 11-22 May, with a jury headed by the American actor Robert De Niro. Home unit 7466 //media type="youtube" key="0QZmkZu4Aqw" height="390" width="480" Broadway Danny Rose(1984) Director. Woody Allen// //Rising STAR Mia Farrow//

**film session one: Woody Allen. Broadway Danny Rose** media type="youtube" key="1-HvpZtY1Gg" height="390" width="640"

==** Plot ** == A hapless talent manager named Danny Rose, by helping a client, gets dragged into a love triangle involving the mob. His story is told in flashback, an anecdote shared amongst a group of comedians over lunch at New York's[|Carnegie Deli]. Rose's one-man talent agency represents countless incompetent entertainers, including a one-legged tap dancer, and one slightly talented one: washed-up lounge singer Lou Canova ([|Nick Apollo Forte] ), whose career is on the rebound. Lou is having an affair with a woman, Tina ([|Mia Farrow] ), who had previously dated a gangster. Lou wants her to accompany him to his big gig at the [|Waldorf Astoria], where he will perform in front of <span style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: none; background-origin: initial; background-position: 100% 50%; background-repeat: no-repeat no-repeat; color: #0645ad; cursor: pointer; padding-right: 10px; text-decoration: none;">[|Milton Berle] , who could potentially hire him for even bigger things. <span style="line-height: 1.5em; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.4em; padding: 0px;">At the singer's insistence, Danny Rose acts as a "beard," masquerading as Farrow's boyfriend to divert attention from the affair. Tina's ex-boyfriend is extremely jealous, and believing Tina's relationship with Danny to be real, he orders a hit on Danny, who finds himself in danger of losing both his client and his life. || Assessment **unit standard 7466** cont

After a Bourdieu study and a visit to rugby and AMI audiences, the class of 2007 studied Boutique cinema. What is Boutique cinema? Think a matter of taste and a matter of scale. e.g here is a little blog from a few years ago that describes satisfaction in London http://www.clickrich.co.uk/2006/11/boutique-cinema-vs-big-screen.html

Read the student exemplar for Audience: Boutique Cinema supplied by the teacher.//

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=<span style="font-size: 1.4em; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**<span style="color: #accfec; font-size: medium; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">Cinema Audience and Cinema marketing ** =

//<span style="font-family: 'Arial Black',Gadget,sans-serif; font-size: 18px; line-height: 27px;">This topic covers: standardisations. //

//<span style="font-family: 'Arial Black',Gadget,sans-serif; font-size: 18px; line-height: 27px;">Historical. <span style="color: #6e1111; font-family: 'Arial Black',Gadget,sans-serif; font-size: 18px; line-height: 27px;">The Star system. // //<span style="font-family: 'Arial Black',Gadget,sans-serif; font-size: 18px; line-height: 27px;">Other aspects of the formulae are marketing: // //<span style="font-family: 'Arial Black',Gadget,sans-serif; font-size: 18px; line-height: 27px;">advertising strategies, poster stills, trade reviews, trade synopsis, reviewing // ||

__**<span style="color: black; font-family: Verdana; font-size: 10pt; line-height: 0px; overflow-x: hidden; overflow-y: hidden;">Student study: Boutique Cinema. 2007 Academy Cinems( Academy Gold, Sydenham in 2014) **__

//** 7466 2007 study : Brainstorming” the research **// // Yesterday one of us started to think of possible ways to get to know the audience for academy Cinema. // // For example currently screening // // – //**Black Book** //by Paul Verhoeven// // – //**Perfume** //by Tom Tykwer and Bernd Eichinger// // – //**La Vie En Ros**//e by Oliver Dahan// // Class discussion on two audiences that attend the Academy // // -Flyer example number one: __La Vie En Rose__, country setting France, place setting Paris, director Oliver Dahan, Musical content songs made famous by Edith Piaf, Stylistic content spot light on main actor, awards won, advert for another film that hasn’t been released yet. // // -Flyer example number two: __Black Book__, Country setting rural Holland/Israel, Director Paul Verhoeven (Dutch), Musical Content Cabaret singing (for the troops), stylistic content complex layering of visual images, text, relationships between groups and individuals, lists European awards won. // // -Flyer example number three: __Perfume__, country setting France, place setting Paris, Musical content none listed on flyer, Director Tom Tykwer, Stylistic content text, beauty-death pictures, plot synopsis, quotes from reviewers. // // Getting to know our audience // // How do we know that these films are not like Hollywood films? // // - Non-American films. // // How will we know that we have knowledge about who the audience is from doing just one interview? // // - We have to trust the books and what they write about audiences. // // Can we speculate the age demographic of the audience that attends academy? // // - Targeting adults // //<span style="font-family: Arial,helvetica,sans-serif; font-size: 15px; line-height: 22px;">Can we speculate that there are at least two different audiences that go there? //

// - Kiwi adults and Tourists //
 * CUL : 7466**

//** Research group. Site trip 17 October 2007 **//

//<span style="font-family: Arial,helvetica,sans-serif;"> So far, we speculate these features. //


 * <span style="color: #ee1717; font-family: Arial,Helvetica,sans-serif; font-size: 130%;">Differences vs. Similarities of Boutique Cinema and Mainstream Cinema Theatre complexes. **

language films || Films of a certain length (35MM) Feature Films predominantly USA || - Small Reviews || Foyer - Large posters - Censorship Ratings - Food & Beverages (Salt & Sugar) || several small theatres || Neon Lights and Incandescent Lights. vast spaces ||
 * Boutique Cinemas || Mainstream ||
 * European and other
 * Foyer
 * Scaled Down in Spaces
 * Differences in terms of grandeur of seating

plush wider seats exterior lounges ||  ||
 * Custom made speakers, sound distribution etc

advertising contained to lobby and countertop A5's. ||  || <span style="color: #bc8a38; font-family: 'Arial Black',Gadget,sans-serif; font-size: 140%;">Make up a chart like this when you start your audience study 2011


 * Differences in Audience //**


 * Differences || Similarities

|| Mid-Morning – Early Evening. ||  ||
 * Target Audience/Age Demographic || 15 - 80 age group ||
 * Morning to Night – Mainstream
 * Censorship ||  ||
 * Differences in Cultural Diversity. ||  ||

__Concerning Boutique Audience:__

Student are required to build a written profile of two audiences that attend the Academy Cinema and discuss ways by which the audiences are targeted. – cast - directors - country of setting --musical content - stylistic content of flyers Music A characteristic of Boutique film audience may be that the audiences ‘love’ music, either from a formal point of view, as historical or for shaping emotional tenor. Read the Film Analysis article on the Function of music( p 226 – 231) and find some films from the sets shown at the Academy that would match these points of thought. Continue to think and write about cast, directors and country of setting ( see above) as you do about music. Other considerations: Audience: - class ( See Bourdieu on class ** fractions ** on page I of reader, How Can One be a Sports Fan?)
 * 1) Read flyers in close detail. Look for details that attract audience

- educational level Look for the distributors of the films the Academy acquires.( NB the Academy is the Exhibitor. Another organization is the distributor) eg DENDY

<span style="font-family: Arial,helvetica,sans-serif; font-size: 13px; line-height: 19px;">- Site trip 17th Oct 2007 Thoughts and considerations re: BOUTIQUE CINEMA EXPERIENCE Fan culture base <span style="font-family: Arial,helvetica,sans-serif; font-size: 13px; line-height: 19px;">European Stars

Julie Christie Charlotte Rampling BRITAIN FRANCE EUROPE (Other ) Boutique Cinema Headquarters, Christchurch : The old University Gynamisium. Earthquake Proof Website for business: [|www.artfilms.co.nz]

Boutique: Small, Specialized, developed for Connoisseurs, Elitist.

The Art Centr Complex. 1. Academy Cinema. 2. The Cloisters. 3. Upstairs ? 4. New developments ( See web site ) it appears the Academy is expanding. The class went to witness the new site on Worchester St.

An Interview is hoped for with at least 2 audiences, those who go to art films and someone who has historical knowledge about art house cinema.

The website says, “We are an art house cinema specializing in English, Irish etc. films…” Films screening in October,2007.( See flyers ) - Black Book - Gloomy Sunday

Differences vs. Similarities of Boutique Cinema and Mainstream Cinema. - **Boutique Cinema:**

15th October Student start

Academy Cinema ( [|www.artfilms.nz] )

It appears the Academy is expanding. The class went to witness the new site on Worchester St.

An Interview with at least 2 audiences, those who goes to art films and someone who has historical knowledge about art house cinema.

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the examination question related reading: networked individualism

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