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What are the buzz words of media industry in the 21st century? They are convergence and Synergy.

Media convergence is:

1) corporate concentration, whereby fewer large companies own more and more media properties; 2) digitization , whereby media content produced in a universal computer language can be easily adapted for use in any medium; and 3) government deregulation, which has increasingly allowed media conglomerates to own different kinds of media (e.g., television and radio stations and newspapers) in the same markets, and which has permitted content carriage companies (e.g., cable TV suppliers) to own content producers (e.g., specialty TV channels).

Also Q. Have you seen any of these underlined actors act? http://www.etonline.com/awards/142662_The_2014_SAG_Awards_Winners_List/index.html

read about Nielsen research to find out where markets are happening

Suggestion. Consider The world wide web

The largest media industry is Aviation.

Read If aviation were a country it would rank 21st in global economy. This is a media business.