AS91490+media+industry

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film ( offered in 2016) class daily schedule ncea assessment. Demonstrate an understanding of an aspect of the media industry

4 credits

2015 This year. Television industry (American)



See the exam criteria here Here is a past marking result http://www.nzqa.govt.nz/nqfdocs/ncea-resource/schedules/2013/91490-ass-2013.pdf



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STUDENT ESSAY PREPARATION Students must identify an aspect of a media industry and explaining how and/or why this aspect operates in the industry and how the media has impact upon society. READ THE ASSESSMENT CRITERIA ON PAGE 2


 * || Look at previous exam questions[[file:91490-exm-2013.pdf]] ||

An aspect could be:

organization audience demand market forces digital/and or technological development regulation and legislation a current industry issue convergence, vertical and horizontal marketing strategies, ubiquity.

go to media studies vocabulary

This set of changes is called emergence



see some general reaading

Vertical marketing includes public relations, sales, advertising and promotions within related industries

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The connectivity we've achieved over the last decade has changed everything. “We moved from a world of information scarcity to a world of information ubiquity,” Pisoni( read history in appendix 1)

100 year of tradition and efficiency is hard to break, The shift from the efficiency model to the responsiveness model is a cultural one — it means unlearning over a century of inherited instincts.

The first modern companies were bureaucratic juggernauts like the East India Company, and their practices still prevail. When you’re running an empire, efficiency — not innovation — is king. For most of history, companies just needed to deliver products and services as quickly as possible to as many people as possible. Competition became about efficiency and scale, and the hierarchy of management we still use today emerged to divide the thinkers who had ideas and the doers who executed them. “You wanted the doers to have as little flexibility and empowerment as possible. They weren’t supposed to make decisions; they were supposed to execute their task as efficiently and predictably as possible."

Pisoni https://twitter.com/adampisoni

Start, for example ,with the word Meta. What does Meta mean? One answer could be Disney

media industry page 2