Production+as+a+system

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__notes__ The classical STUDIOS were a system.

1.Since the late 1960's HOLLYWOOD got to be called the NEW HOLLYWOOD **New Hollywood** or post- [|classical Hollywood], sometimes referred to as the "**American New Wave**", refers to the time from roughly the late-1960s (// [|Bonnie and Clyde] //, // [|The Graduate] //) to the early 1980s (// [|Heaven's Gate] //,// [|One from the Heart] //) when a new generation of young filmmakers came to prominence in America, influencing the types of films produced, their production and marketing, and the way major studios approached filmmaking. In New Hollywood films, the [|film director] took on a key [|authorial] role. The films they made were part of the [|studio system], and although these individuals were not " [|independent filmmakers] ", they introduced subject matter and styles that set them apart from the studio traditions that an earlier generation had established ca. 1920s–1950s. New Hollywood has also been defined as a broader filmmaking movement influenced by this period, which has been called the "Hollywood renaissance". [|[1]] ( Wikipedia)

2.From 1990 to 1995, New Hollywood turned into more of a conglomerate Hollywood and quickly dominating the global entertainment industry


 * Touchstone Pictures ** is an American [|film production company] and one of several film distribution banners of [|The Walt Disney Studios], owned by [|The Walt Disney Company].

See Touchstone Pictures http://waltdisneystudios.com/corp/unit/264 http://en.wikipedia.org/wiki/Touchstone_Pictures

The topic of marketing comes more the the fore in system production. A film is seen because it is marketed
 * So when you hear that the third //Pirates of the Caribbean // movie cost $300 million, that number doesn’t include paying to slap Johnny Depp’s face on every billboard and bus in town. **