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back to developments tasks back to media industry =Student exercises=

Here are three area leads for an essay

1.Discuss this quote

//**Hollywood can produce a large number of films and do so by cost-effective means, but, unlike most manufacturers, it cannot, indeed it dare not, mass-produce exactly the same thing over and over. See more on Independent cinema**//

2. Discuss //**Conglomorates have a knack with convergence to make strategic alliances so as to make more money by meeting digital demand( see convergence) Discuss. Use the case study of THE INTERVIEW at Sony**//

//**3. Lack of Diversity is a top down problem**// //**Discuss. Read this**//

4.Discuss You couldn’t ask for better publicity for a film premier . Source: AFP The notion that ‘The Interview’ is a red herring is supported by Kim Zetter of Wired magazine. She points out that an extortion e-mail sent to Sony execs three days before the hack sought “monetary compensation” and made absolutely no mention of the film. “It appears to be an attempt at extortion, not an expression of political outrage or a threat of war,” she wrote http://www.news.com.au/technology/online/many-experts-arent-buying-the-theory-that-north-korea-is-behind-sony-hack/story-fnjwnj25-1227165180284?from=public_rss

5. The death of the mid-budget movie **// Suddenly it is not possible to make a move between $500,000 and $80,000,000 anymore //** http://flavorwire.com/492985/how-the-death-of-mid-budget-cinema-left-a-generation-of-iconic-filmmakers-mia/view-all

go to the exam

from the class textbook.Engaging Cinema. by Bill Nichols. p 232. . http://www.cinemablend.com/new/Spielberg-and-Jackson-Go-Bowler-In-Tintin-Image-14641.html


 * 6. Analyse the meanings in the article below**

**Spielberg, Jackson digging for 'Tintin' http://tintinology.poosk.com/2009/03/17/jackson-spielberg-tintin-video/** By Jay A. Fernandez and Leslie Simmons Oct 31, 2008, 08:13 PM ET Tintin may have a new benefactor. Filmmakers Steven Spielberg and Peter Jackson are in the process of trying to line up a  **co-financing and co-distribution partner** for their in-the-works trilogy of "Tintin" films, set up at Paramount Pictures. The director-producers are trying to entice Sony Pictures, which is now in discussions with Paramount, to help finance the films and take on international distribution.

Universal Pictures, which just entered into a seven-year distribution deal with the newly separated DreamWorks, of which Spielberg is a principal, last month declined to finance half of the first picture at a $130 million price tag.

At that time, Paramount quickly offered to finance the entire project, but the terms of the offer provoked the filmmakers to look for other options. Both Spielberg and Jackson, as **two of the most successful and powerful director-producers in Hollywood, are accustomed to large back-end arrangements.** ( See http://www.brighthub.com/multimedia/video/articles/17214.aspx) Should a deal close, Sony will not have a role in the creative development of the films, the first of which Spielberg is already in the process of directing. Jackson plans to direct the second.

Under the purported terms of the deal being negotiated, first reported by the New York Times, Paramount would retain distribution of the films in North America and several other English-seaking territories. This would seem to put the Melrose studio at a disadvantage given Tintin's enduring appeal outside of the States, where he is much less well known.

Spielberg has long been trying to make films about the famously intrepid, globetrotting young reporter. The director is using motion-capture technology to bring the character, created by Belgian artist Herge, to life. It is scheduled for release in 2010.

2011 Tintin

Production Companies

 *  [|Columbia Pictures] (presents)
 *  [|Paramount Pictures] (presents)
 * [|Amblin Entertainment]
 * [|WingNut Films]
 *  [|Kennedy/Marshall Company, The] (as Kennedy/Marshall)
 * [|Hemisphere Media Capital]
 * [|Nickelodeon Movies]

Distributors

 *  [|Sony Pictures Releasing] (2011) (Belgium) (theatrical)
 *  [|Sony Pictures Releasing] (2011) (France) (theatrical)

Lovely Bones

Why has the owner of the film LOVELY BONES changed it's marketing strategy?go to cinema