Audience+as+sociology

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back to Level 2 Audience http://newmedia-middlesenior.wikispaces.com/AS91248+Audience Audience TODAY Audience study is a sociology and a culture study. Since the internet it is considered ( sociologically) that audiences have moved from a more active way of engaging with media in the new media landscape as compared to traditional times when media was all in the hands of the owners of production. What is the difference between traditional media and new media?
 * The audience becomes increasingly sophisticated and selective.
 * Primarily, the audience is now more mobile.
 * New audiences are defying traditional research methodologies.

Traditional media was produced and piped or exhibited as completed products, along with advertizing, from the owner to the distributor or exhibitor. New media consumers are people who initiate their own manner of consumption according to their tastes, use of time, interests, styles and arrangements of, for example, work or family pressures and more and according to the devices used. Traditional media is mass media. New Media is participant media. NEWS DECEMBER 2014 CAPITOL HILL offers to screen THE INTERVIEW http://www.hollywoodreporter.com/news/sony-hack-congressman-offers-screen-760009


 * See audience economics
 * //Game audiences outstrip cinema audienc//es

Twitter itself is possibly the worst context for the expression of a complex thought—an aphoristic attractiveness masks a sometimes egregious lack of exactitude—but that doesn’t deter those who feel compelled to speak their minds.

BRAINTRUSTDV http://braintrustdv.com/wordpress/

See AUDIENCES TODAYAmerican Audiences Console and Wii game players2009. Audiences as size
 * [[image:The-Two-Ronnies.jpg]]

Audience as class??? Audiences participate in social capital

There are now seven classes in society

http://urbantimes.co/2013/04/uk-now-divided-into-seven-social-classes/ ||  || Following a BBC survey of more than 160,000 people, academics established that Britons can no longer be boxed in to the traditional “upper”, “middle” and “working” classes. Instead, you could be a home-owning “elite” with highbrow cultural interests and savings of £140,000. Their “sheer economic advantage” sets them apart from the other classes, according to Professor Mike Savage of the LSE, and they make up just six per cent of the population. The findings, presented at a British Sociological Association convention, show that at the very bottom lies the “precariat”. Typically shopkeepers, drivers and cleaners, they represent 15 per cent of people in the UK and lack “any significant amount of economic, cultural or social capital”. The categories in between are: established middle class; technical middle class; new affluent workers, traditional working class and emergent service workers. The results were obtained by analysing people’s income, assets, the professions of their peer group and their social activities. Professor Fiona Devine, of the University of Manchester, said: “There’s a much more fuzzy area between the traditional working class and traditional middle class.” __**The social classes**__ **Precariat:** This is the most deprived class of all with low levels of economic, cultural and social capital. The every day lives of members of this class are precarious. **Traditional Working Class:** This class scores low on all forms of the three capitals although they are not the poorest group. The average age of this class is older than the others. **Emergent Service Workers:** This new class has low economic capital but has high levels of 'emerging' cultural capital and high social capital. This group are young and often found in urban areas. **Technical Middle Class:** This is a new, small class with high economic capital but seem less culturally engaged. They have relatively few social contacts and so are less socially engaged. **New Affluent Workers:** This class has medium levels of economic capital and higher levels of cultural and social capital. They are a young and active group. **Established Middle Class:** Members of this class have high levels of all three capitals although not as high as the Elite. They are a gregarious and culturally engaged class. **Elite:** This is the most privileged class in Great Britain who have high levels of all three capitals. Their high amount of economic capital sets them apart from everyone else. > =**The internet audience participatory culture **= > Television Audience > > **The large media is television. The large change is the mobility of media now. More than any one change to the traditions of media, since the arrival of the computer, is the time-based opportunities portable media offers.** > Television, radio or print magazines have been a stock in trade for this module. Part of a new start is to consider the changing audience platforms for audience participation and ideas about the shift from consumer to participant audience. Under this rubric people are discussed as being engaged innetworked individualism. > The past units of study emphasised links between consumers and market targets. What is more current is a consideration of relationships between media and audience and the appeals of different media to different audiences. Techniques for marketing are even more crucially weighed when economies plummet. Sporting events, for example, are compelled to seek different sponsors. There is one study of a sport event for Audience in the file. it was done by a group of students in 2007.

Work in class on Bordieu and sports fans This is a sociological enquiry. What is the core typology ? Many audiences watch films, read newspapers, follow signs listen to their first language. What is your first language? What are the main audience debates? Start with Television, perhaps.Go to research
 * Ideas for new audiences to study**
 * - the internet and social media**

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